Cargo

Airline Marketing and Mgmnt.

Airline Marketing and Mgmnt.

Concise Course Content

  • Conducting marketing research audits of your own organisation, the competition and the customers
  • Efficient marketing segmentation and SWOT analysis
  • Customizing products and services to satisfy the needs of your target audiences
  • The importance of brands, types of scheduling patterns and frequent flyer programs
  • Airline Alliances
  • Advantages and disadvantages of different distribution channels: Electronic Ticketing, GDS, Smart Cards
  • Airline marketing strategies/Porter’s forces
  • Selecting the most efficient promotional strategy
  • Developing and implementing your annual marketing plan
  • Setting up control procedures to monitor the marketing plan`s implementation and results in each target market segment


Airport Operations and Mgmnt.

Airport Operations and Mgmnt.

Identify the duties of the station manager in an airport organisation, the management skills needed to carry out these duties and the inter-relationship of the various functions at an airport which affect the role of the station manager.



Cargo English Language

Cargo English Language

English for cargo staff! Enhance your cargo skills by better communicating in English with your colleagues and clients from different parts of the world. English may not be your mother tongue, but the international character of the cargo business requires you to communicate in English with people from all over the world in your day-to-day activities. Good, clear communication with your colleagues and clients facilitates your ability to send, track and trace cargo. So, how well you understand the language, the Cargo «lingo» and the terms, has a direct impact on how well you do your job.



Flight Attendant

Flight Attendant

  • Aircraft and aviation familiarization
    • Aircraft layout and terminology
    • Theory of flight
  • Crew member coordination and communication
    • Flight preparations
    • Passenger safety briefing
    • Crew Resource Management (CRM)
  • Customer Service
    • Passengers are guests
  • Managing passenger interactions
  • Safety and emergency procedures
    • Aircraft evacuation procedures, Emergency landings
    • Response to air turbulence / Fires
    • Decompression procedures
    • Hypoxia and how to recognize it
  • Medical emergencies and medical training
    • CPR, AED and Heimlich maneuver
  • Dangerous goods
  • Aviation security
  • Airline catering and food service Concise


SABRE

SABRE

MySabreTM, based on patented Sabre technology and fortified with Yahoo!, is a Web-based agent booking portal that integrates all the travel information you need including the Sabre® global distribution system – right from your desktop.

Its intelligent technology delivers relevant content within your workflow, and generates additional revenue and new merchant sales opportunities through interactive offers.



Shipping Perishable Cargo

Shipping Perishable Cargo

  • Review methods and techniques to better manage time and temperature sensitive cargos
  • Explore the latest industry trends and types of perishable commodities transported by air
  • Develop a perishable cargo-handling plan to minimise cargo losses
  • Reduce your business exposure through in-depth analysis of global government controls
  • Identify new market opportunities and how to improve service to existing markets through rigorous study of transport standards and documentation


Tour Operator Professional

Tour Operator Professional

  • Increase sales by targeting niche markets
  • Hit upon major travel suppliers
  • Tangibalize the intangible tourism service
  • Give value added services
  • Motivate your employees
  • Partner with your customers
  • Write, present and negotiate… professionally
  • Grow constantly your business


Integrated Communication Skills

Integrated Communication Skills

The art and science of generating great presentations, the guidance for writing all the most common types of business documents and correspondence , the actual causes of problems and corrective actions, and the very core of what you and companies need to do to negotiate the way to success.



Service Marketing & Mgmnt.

Service Marketing & Mgmnt.

Service and goods industries spend large sums of money on marketing and advertising their services with the intention of attracting new customers and retaining existing ones. This money is wasted if staff fails to provide the level of customer service needed to make a vital impact on the purchase and repurchase decisions of customers. Competing solely on the basis of product or price is not sufficient. Companies usually fail to understand that customer service management entails processes that permeate the whole company from human resource manager, to the marketing and sales manager to the accounting and IT departments and so on. Most companies are not taking benefits of aspects as channel, time and stress management and self-service technology (SST) that can cut tremendous costs, problem solving, contact management programs in relation to customer relation management (CRM), effective and efficient marketing and sales strategies, systems to improve staff performance, cross training and empowerment, servicescapes…. All of these major productive topics are provided in this one package!



Strategic Selling

Strategic Selling

Customers want to buy from someone who cares about their needs. Obtaining new customers and retaining present ones are the main challenges of salespeople. The latter must use the sale process in a strategic sequence: from planning, prospecting and the approach, to closing and follow up of customers through service for life!



Lifestyle Specialist

Lifestyle Specialist

The rapid growth in niche travel planning and an ever educated traveler is fundamentally changing the dynamic between client and retailer. This demands that travel counselors possess even more knowledge about a wide variety of travel niches to best serve specialized travel needs.



Selling Cruises

Selling Cruises

  • Cruise Terminology
  • The Geography of cruising
    • Cruising Middle East. Cruising Europe. Cruising the Rest of the World.
  • The Cruise Industry, Unlimited Opportunities
    • Cruise commissions, large and generous
  • Major cruise lines
  • 13 reasons why people cruise
    • Cost comparison cruises vs. land based vacations
  • The Cruise Fleet
    • The Luxury Cruises
    • Specialty Cruises
  • Cruise Prices
  • Nuts and bolts of a cruise reservation
  • Critical reservation incidents
  • Objections to purchase
  • Deck Plan Pros/Cons
  • The pre-, post-, and off-ship cruise experience
  • Cruise marketing, groups and incentives


Integral Management

Integral Management

You are in the environs of positive and practical approaches to work properly with people, to develop and empower them in their jobs. People can perform more working together than they can achieve alone. Organizational objectives are only met by combining and coordinating those human, physical and financial resources. You will be in a prime position by means of integral management!





Travel

CIFFA Freight Forwarding

CIFFA Freight Forwarding

Beirut Academy for Travel Sciences (B.A.T.S) is pleased to offer two education programs for staff of international freight forwarders who wish to aquire the knowledge and skills required to succeed in the business of moving freight on an international level. Our professional education programs are recognized by CIFFA (Canadian International Freight Forwarders Association), www.ciffa.com.



Destination Specialist

Destination Specialist

The rapid growth in niche travel planning and an ever-more educated traveler is fundamentally changing the dynamic between client and retailer. This demands that travel counselors possess even more knowledge about a wider variety of travel niches to best serve specialized travel needs.



Destination Lifestyle Specialist

Destination Lifestyle Specialist

The rapid growth in niche travel planning and an ever-more educated consumer is fundamentally changing the dynamic between client and retailer. This demands that travel counselors possess even more knowledge about a wider variety of travel niches to best serve specialized travel needs. B.A.T.S now offers Lifestyle Specialist Programs to develop your knowledge of a particular niche market.



Dangerous Goods

Dangerous Goods

  • Apply the IATA Cargo Dangerous Goods Regulations correctly
  • Understand the legal aspects and the responsibility of the shippers, agents and airlines involved in the transport of dangerous goods
  • Identify and classify individual dangerous goods items
  • Verify that the goods are properly packed, marked and labelled
  • Fill in and check the «Shipper`s Declaration for Dangerous Goods
  • Complete Air Waybills in accordance with the applicable IATA rules and procedures
  • Deliver dangerous goods shipments to the airlines «ready for carriage


Space Tourism

Space Tourism

International Space Station, Pioneers in space tourism, suborbital flights, circumlunar flights, survival training, etc. …



Customs and Cultures

Customs and Cultures

India, Japan, Malaysia, Philippines, Thailand, Saudi Arabia, France, Italy, Turkey, Egypt, Brazil, Costa Rica...