Airline Marketing and Mgmnt.

Concise Course Content

• Conducting marketing research audits of your own organisation, the competition and the customers
• Efficient marketing segmentation and SWOT analysis
• Customizing products and services to satisfy the needs of your target audiences
• The importance of brands, types of scheduling patterns and frequent flyer programs
• Airline Alliances
• Advantages and disadvantages of different distribution channels: Electronic Ticketing, GDS, Smart Cards
• Airline marketing strategies/Porter’s forces
• Selecting the most efficient promotional strategy
• Developing and implementing your annual marketing plan
• Setting up control procedures to monitor the marketing plan`s implementation and results in each target market segment

Airport Operations and Mgmnt.

Identify the duties of the station manager in an airport organisation, the management skills needed to carry out these duties and the inter-relationship of the various functions at an airport which affect the role of the station manager.

Cargo English Language

English for cargo staff! Enhance your cargo skills by better communicating in English with your colleagues and clients from different parts of the world. English may not be your mother tongue, but the international character of the cargo business requires you to communicate in English with people from all over the world in your day-to-day activities. Good, clear communication with your colleagues and clients facilitates your ability to send, track and trace cargo. So, how well you understand the language, the Cargo «lingo» and the terms, has a direct impact on how well you do your job.

Flight Attendant

• Aircraft and aviation familiarization
  • Aircraft layout and terminology
  • Theory of flight
• Crew member coordination and communication
  • Flight preparations
  • Passenger safety briefing
  • Crew Resource Management (CRM)
• Customer Service
  • Passengers are guests
• Managing passenger interactions
• Safety and emergency procedures
  • Aircraft evacuation procedures, Emergency landings
  • Response to air turbulence / Fires
  • Decompression procedures
  • Hypoxia and how to recognize it
• Medical emergencies and medical training
  • CPR, AED and Heimlich maneuver
• Dangerous goods
• Aviation security
• Airline catering and food service Concise

SABRE

MySabreTM, based on patented Sabre technology and fortified with Yahoo!, is a Web-based agent booking portal that integrates all the travel information you need including the Sabre® global distribution system – right from your desktop.

Its intelligent technology delivers relevant content within your workflow, and generates additional revenue and new merchant sales opportunities through interactive offers.

Shipping Perishable Cargo

• Review methods and techniques to better manage time and temperature sensitive cargos
• Explore the latest industry trends and types of perishable commodities transported by air
• Develop a perishable cargo-handling plan to minimise cargo losses
• Reduce your business exposure through in-depth analysis of global government controls
• Identify new market opportunities and how to improve service to existing markets through rigorous study of transport standards and documentation

Tour Operator Professional

• Increase sales by targeting niche markets
• Hit upon major travel suppliers
• Tangibalize the intangible tourism service
• Give value added services
• Motivate your employees
• Partner with your customers
• Write, present and negotiate… professionally
• Grow constantly your business

Integrated Communication Skills

The art and science of generating great presentations, the guidance for writing all the most common types of business documents and correspondence , the actual causes of problems and corrective actions, and the very core of what you and companies need to do to negotiate the way to success.

Service Marketing & Mgmnt.

Service and goods industries spend large sums of money on marketing and advertising their services with the intention of attracting new customers and retaining existing ones. This money is wasted if staff fails to provide the level of customer service needed to make a vital impact on the purchase and repurchase decisions of customers. Competing solely on the basis of product or price is not sufficient. Companies usually fail to understand that customer service management entails processes that permeate the whole company from human resource manager, to the marketing and sales manager to the accounting and IT departments and so on. Most companies are not taking benefits of aspects as channel, time and stress management and self-service technology (SST) that can cut tremendous costs, problem solving, contact management programs in relation to customer relation management (CRM), effective and efficient marketing and sales strategies, systems to improve staff performance, cross training and empowerment, servicescapes…. All of these major productive topics are provided in this one package!

Strategic Selling

Customers want to buy from someone who cares about their needs. Obtaining new customers and retaining present ones are the main challenges of salespeople. The latter must use the sale process in a strategic sequence: from planning, prospecting and the approach, to closing and follow up of customers through service for life!

Lifestyle Specialist

The rapid growth in niche travel planning and an ever educated traveler is fundamentally changing the dynamic between client and retailer. This demands that travel counselors possess even more knowledge about a wide variety of travel niches to best serve specialized travel needs.

Selling Cruises

• Cruise Terminology
• The Geography of cruising
  • Cruising Middle East. Cruising Europe. Cruising the Rest of the World.
• The Cruise Industry, Unlimited Opportunities
  • Cruise commissions, large and generous
• Major cruise lines
• 13 reasons why people cruise
  • Cost comparison cruises vs. land based vacations
• The Cruise Fleet
  • The Luxury Cruises
  • Specialty Cruises
• Cruise Prices
• Nuts and bolts of a cruise reservation
• Critical reservation incidents
• Objections to purchase
• Deck Plan Pros/Cons
• The pre-, post-, and off-ship cruise experience
• Cruise marketing, groups and incentives

Integral Management

You are in the environs of positive and practical approaches to work properly with people, to develop and empower them in their jobs. People can perform more working together than they can achieve alone. Organizational objectives are only met by combining and coordinating those human, physical and financial resources. You will be in a prime position by means of integral management!

FIATA Diploma

FIATA Freight Forwarding Diploma

CIFFA Freight Forwarding

Beirut Academy for Travel Sciences (B.A.T.S) is pleased to offer two education programs for staff of international freight forwarders who wish to aquire the knowledge and skills required to succeed in the business of moving freight on an international level. Our professional education programs are recognized by CIFFA (Canadian International Freight Forwarders Association), www.ciffa.com.

Destination Specialist

The rapid growth in niche travel planning and an ever-more educated traveler is fundamentally changing the dynamic between client and retailer. This demands that travel counselors possess even more knowledge about a wider variety of travel niches to best serve specialized travel needs.

Destination Lifestyle Specialist

The rapid growth in niche travel planning and an ever-more educated consumer is fundamentally changing the dynamic between client and retailer. This demands that travel counselors possess even more knowledge about a wider variety of travel niches to best serve specialized travel needs. B.A.T.S now offers Lifestyle Specialist Programs to develop your knowledge of a particular niche market.

Dangerous Goods

• Apply the IATA Cargo Dangerous Goods Regulations correctly
• Understand the legal aspects and the responsibility of the shippers, agents and airlines involved in the transport of dangerous goods
• Identify and classify individual dangerous goods items
• Verify that the goods are properly packed, marked and labelled
• Fill in and check the «Shipper`s Declaration for Dangerous Goods
• Complete Air Waybills in accordance with the applicable IATA rules and procedures
• Deliver dangerous goods shipments to the airlines «ready for carriage

Space Tourism

International Space Station, Pioneers in space tourism, suborbital flights, circumlunar flights, survival training, etc. …

Customs and Cultures

India, Japan, Malaysia, Philippines, Thailand, Saudi Arabia, France, Italy, Turkey, Egypt, Brazil, Costa Rica...

CTA-Certified Travel Associate

The CTA program trains travel professionals how to close more sales, improve efficiency, expand geography knowledge and fine-tune customer service skills, all while earning widely recognized industry credentials.

The CTA program will be completed in around 1 month (twice a week from 6 till 8 pm.); however, candidates have only a maximum full year (12 months) to take the test. (International USA Certificate + Books...)

The CTA curriculum covers a total of 12 courses:

1. Business Writing Skills
2. Customer-Focused Selling
3. Customer Service,
4. Interpersonal Communication,
5. Professionalism at Work,
6. Selling Special Interest Travel,
7. Touring the World
8. Understanding Customer Needs
9. Planning itineraries
10. Selling all -inclusive resorts
11. Selling escorted vacations
12. Time management.

You will also find so many programs that have been approved by The Travel Institute for CEUs (Continuing Education Units) as:

CLIA Accredited Cruise Counselor
College of Disney Knowledge Program
Hyatt Travel Specialist
IHG (Intercontinental) Agent University
Jordan Travel Specialist
Jumeriah Hotels
Kenya Authorized Travel Specialist
Morocco Specialist
Ramada Specialist
SELL River Cruising
SELL Romance Travel
Shangri-La Hotels and Resorts Specialist…etc.

For more info please click the below link:

http://www.icontact-archive.com/NRCTqX2Wssf916xv2R77I2pR_0UF5clS?w=2

Or Call 01-390555 / 666
Email: info@beiruttravelacademy.com / hassan@beiruttravelacademy.com

Certified Travel Counselor

This program trains even agency owners and managers how

to analyze new business opportunities, develop marketing

strategies, negotiate, and manage more effectively. Graduates

will learn how to grow their business while earning recognized

industry credentials.

The CTC certification has represented the pinnacle of travel

industry professionalism for nearly fifty years and is designed for

seasoned travel professionals who are interested in advancing

their career.

To earn the CTC, travel professionals must have completed the

CTA program.

The CTC curriculum covers these 10 topics of study: Business

Planning, Cultural Diversity, Financial Planning, Goal Setting

and Motivation, Making Presentations, Managing Change,

Managing Conflict, Marketing Strategies, Negotiating for

Mutual Gain and Risk Management.

The CTC program can be completed in couple of months,

however, candidates have 18 months to complete testing.

Certified Travel Associates (CTAs) and Certified Travel Counselors

(CTCs) are required to earn a minimum of ten Continuing

Education Units (CEUs) per year to maintain their certification

and ensure that their travel-industry knowledge is up-to-date.

THE CERTIFIED TRAVEL COUNSELOR (CTC)

If a CTA/CTS earns a Destination Specialist or Lifestyle/Niche

Market Specialist ... that counts as the full 10 points. Completion

of the CTC is also the full 10 Credits for a CTA. You will also

find so many programs that have been approved by The Travel

Institute for CEUs along with the specific number of CEUs

granted such as:

• Banyan Hotels and Resorts

• CLIA Accredited Cruise Counselor

• Club Med Expert Agent

• College of Disney Knowledge Program

• Hyatt Travel Specialist

• IHG (Intercontinental) Agent University

• Jordan Travel Specialist

• Jumeriah Hotels

• Kenya Authorized Travel Specialist

• Morocco Specialist

• Ramada Specialist

• SELL River Cruising

• SELL Romance Travel

• Shangri-La Hotels and Resorts Specialist…etc.

THRU TRAINING (TT)

Instant training modules where our valuable customers can pick

any of the below and more based on their needs and hence

books are provided and being trained on/facilitated in around

2 Hrs for every Module.

Fasten Your Seatbelt!

• Business Writing Skills

• Customer-Focused Selling

• Customer Service

• Effective Listening Skills

• How to Prevent Credit Card Fraud

• Interpersonal Communication

• Professionalism at Work

• Selling all -Inclusive Resorts

• Business Planning

• Cultural Diversity

• Employee Training and Development

• Financial Planning

• Goal Setting and Motivation

• Hosting Independent Contractors

• Impact of Technology

• Making Presentations

• Managing Change

• Selling Escorted Vacations

• Selling Special Interest Travel

• Selling Travel Insurance

• Teamwork

• Time Management

THRU TRAINING (TT)

• Touring the World

• Understanding Customer Needs

• Managing Conflict

• Marketing Strategies

• Negotiating for Mutual Gain

• Risk Management

• Planning Itineraries

• Service Fees

• Supplier Relations….etc.

ABC(Applied Business Cases)

CONCISE CONTENT

• Selling Skills

• Service Skills

• Marketing Skills

• Communication Skills

• Management Skills….

Case 1: Servicescapes

Case 2: Referrals

Case 3: Dealing with complaints

Case 4: Proficient Prospecting

Case 5: Business contact approaches

Case 6: Business Benefits

Case 7: Sale Persuasive Communication

Case 8: Marketing Research

Case 9: Competition Knowledge

Case 10: 9P Marketing Mix and Strategy

Case 11: Sensory Marketing

Case 12: Visual Communication

Case 13: Listening Skills

Case 14: Telephone Skills

Case 15: Email Etiquette

Case 16 Achieving Emphasis

Case 17: Team Negotiation

Case 18: Time Management

Case 19: 3 Main Managerial Must-Haves

Case 20: Creativity Pillars