June Hot Offers!
Strategic Selling (24 - 26 May, 2010)
$350
$150
Service Marketing & Management (02 - 03 -
04 June)
$500
$190
ATTAL (Association of Travel and
Tourist Agents in Lebanon) and B.A.T.S launched the T.O.P (Tour Operator
Professional) training program for those who work in travel agencies ONLY.
This vital program is backed up by ATTAL (only 50 USD fees/module).
Maximum participants 25 persons.
Benefits
• Increase sales by targeting niche markets
• Hit upon major travel suppliers
• Tangibalize the intangible tourism service
• Give Value added services
• Motivate your employees
• Partner with your customers
• Write, present and negotiate… professionally
• Grow constantly your business
Features
• ATTAL Certificate: Tour Operator Professional
• PowerPoint slides
• Training Manuals hundreds of pages
• Pictures
• Movies
• Internet resources…
___________________________________
Concise Training Outline:
Module I: (15hrs) 4 Days (May 28, 29, 31 - June 1, 2010)
i. Lifestyle Specialist
a. SPA
b. Honeymoons and Wedding Destinations
c. Accessible Travel
d. Luxury Travel
ii. Selling Skills
• Sales strategies
• The SELL Sequence
-Show feature
-Explain advantage
-Lead into Benefit
-Listen
• Beyond objections: techniques to answer customers’ concerns
• Closing the sale based on different situations
Module II: (15 hrs) 4 Days (07, 08, 10, 11 June 2010)
i. Destination Specialist
a. Local Transportation
b. Accommodation
c. Local culture
d. Special events
e. Dining and entertainment
f. Shopping
g. Sample itineraries
h. Destination sales strategies…
ii. Communication Skills
a. Fundamentals of Communication Skills
b. Business writing
c. Presentation Skills
d. Negotiation Skills
e. Problem Solving
Module III: (15 hrs) 4 Days (21, 22, 24, 25 June 2010)
i. Dynamic Destination
The Dynamic Destination is an innovative concept developed by Beirut Academy
for Travel Sciences to meet the needs and wants of Inbound Tourism.
ii. Service Skills
• The five basic client needs
• 11 P marketing mix
• Referral strategies
• Service recovery strategies
• Means to know more your competition
• Benchmarking
• Servicescapes
• Customer Relationship Management
• Human resource service strategies
• Empowerment
• Time Management
• Stress Management
• Sensory Marketing
Airport Operations and Management – May 12, 2010
How Will You Benefit:
Identify the duties of the station manager in an
airport organization, the management
skills needed to carry out these duties and the
inter-relationship of the various functions
at an airport which affect the role of the station manager.
Designed for:
• Staff
working for or at an airport
• Travel industry staff
wanting to understand airports
• Police, immigration and
customs staff having to deal with airports
• People wanting to work
in aviation by bettering their knowledge
• Ground handling managers
and ground handling companies.
Concise Course Content
Module One:
• Airport
customers and partners
• The economic impacts of
airports
• Airport master planning
• Meteorological and air
traffic services
• Safety and security:
Methods for detecting passengers traveling under a false
Identity, extension of the use
of biometrics to passengers…
• Airport certification
• Different types of
terminals
• Processing passengers,
baggage and freight
• External services: water
supply, sanitary sewage, natural gas and solid waste management
• Capacity, congestion,
planning for peak demand
• Impact of the evolution
of aircraft on airport facilities and new fuel
• Sustainable development
at the airport level…
Module two:
• Handling
agreements and services for other airlines
• Fraud prevention
• Airline catering
activities
• Calculation of staff
• Ramp safety
• Aviation security
• Baggage handling
• People management…
Airline Marketing & Management International Diploma - April
16th, 2010
How You Will Benefit:
• Know what your customers` needs are
• Discover how to effectively segment your targeted markets
• Indulge in product innovation, product quality and efficient distribution
• Develop creative and cost-effective marketing strategies
Designed for:
• Marketing managers
• Sales managers
• Customer program controllers
• General sales agents
Concise Course Content:
• Conducting marketing research audits of your own organization, the
competition and the customers
• Efficient marketing segmentation and SWOT analysis
• Customizing products and services to satisfy the needs of your target
audiences
• The importance of brands, types of scheduling patterns and frequent flyer
programs
• Airline Alliances
• Advantages and disadvantages of different distribution channels: Electronic
Ticketing, GDS, Smart Cards
• Airline marketing strategies/Porter’s forces
• Selecting the most efficient promotional strategy
• Developing and implementing your annual marketing plan
• Setting up control procedures to monitor the marketing plan`s implementation
and results in each target market segment
Shipping Perishable Cargo Diploma - April 6th, 2010
How You Will Benefit:
• Review methods and techniques to better manage time and
temperature sensitive cargos
• Explore the latest industry trends and types of perishable commodities
transported by air
• Develop a perishable cargo-handling plan to minimize cargo losses
• Reduce your business exposure through in-depth analysis of global government
controls
• Identify new market opportunities and how to improve service to existing
markets through rigorous study of transport standards and documentation
Designed for:
• Airline acceptance staff, shippers and freight forwarders
• Cargo sales representatives
• Special cargo training specialists
• Auditors from Departments of Transportation, Civil Aviation and Health
Authorities
• Operations and station managers
Sunday Spa Interactive - April 11, 2010
A Relaxing Sunday Activity to Release your Lebanese
Stress!!!
Includes:
* 2010 SPA updated Lecture
* Lunch @ Grand Hills - Broumana
* Experience SPA (Grand Hills - Broumana):
- Reflexology
- Lumi Lumi (Hawaiian Massage)
- Indian Head Massage
- Express Facial Care
- Balneotherapy
- Hot Stone Massage (One Place Available Only!!!!)
* Access to the Swimming pool, Sauna, Jacuzzi!
* Free Transportation to Broumana
Benefits:
For General Public:
1. Stress Management
2. New Sunday Activity
3. Lunch & Learn
4. Networking opportunity
5. B.A.T.S certificate
6. Kids have access to swimming pool and other activities.
For Travel Agents:
1. Sell domestic SPA
2. Upsell International SPA destinations...