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| Airline Marketing & Management International Diploma |
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| by B.A.T.S |
| Friday, April 16, 2010 |
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Special Customized Class!
How You Will Benefit:
• Know what your customers` needs are
• Discover how to effectively segment your targeted markets
• Indulge in product innovation, product quality and efficient distribution
• Develop creative and cost-effective marketing strategies
Designed for:
• Marketing managers
• Sales managers
• Customer programme controllers
• General sales agents
Concise Course Content:
• Conducting marketing research audits of your own organisation, the competition and the customers
• Efficient marketing segmentation and SWOT analysis
• Customizing products and services to satisfy the needs of your target audiences
• The importance of brands, types of scheduling patterns and frequent flyer programs
• Airline Alliances
• Advantages and disadvantages of different distribution channels: Electronic Ticketing, GDS, Smart Cards
• Airline marketing strategies/Porter’s forces
• Selecting the most efficient promotional strategy
• Developing and implementing your annual marketing plan
• Setting up control procedures to monitor the marketing plan`s implementation and results in each target market segment
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